The data we collect
Like millions of other websites we use Google Analytics on this website.
Google Analytics is software that stores non-identifiable data about our visitors to help us make better decisions about how we structure the site and present information to you.
What does Google Analytics record?
- What website you came from to get here.
- How long you stay for.
- What kind of device you’re using.
- And quite a bit more about how you navigate and use the site.
We use Google Analytics to measure how users interact with the site to improve performance and functionality. This includes limited information from the Google Display network which provides anonymous aggregated data which may include gender and general interests information. These can be used by us and our web developer, Media Links Online Ltd., to better understand our visitors and improve the performance of the site to better suit your needs (for example so we can analyse performance and develop appropriate on-site offers for products and our services)
We do not use any of the anonymous aggregated data to retarget you on other sites or with personalised advertising outside of this site
If you wish to know more about what Google Display Ad Services, only some of which are used and then only within this site you can read more about Google advertising technologies
If you wish to change what information is used for measuring your interaction with the site then you can edit your settings on what is included and tracked by editing Google Display ad tracking for your Google account
If you want to opt out of all Google Analytics tracking you can alter the settings on your browser to block or implement any no-follow functionality it may provide. Please be aware this impacts your Google account as a whole so this may impair your Search experience with Google and deliver less appropriate results, as your previous search history and interaction with any advertising will not be used to tailor location, search results or advertising that you see to your interests.
To make this opt-out simpler Google provide a tool for their Chrome browser and most leading browsers.
If you wish to adjust your consumer opt-out preferences for other members of the Network Advertising Initiative, to adjust settings for other companies besides Google you can edit your preferences for other companies here.
Please note these are third party tools and we cannot ensure the functionality of these opt-out tools with your browser and personal settings.
What do we do with your data?
We do not merge personally-identifiable information (for example information from any orders placed with us) with non-personally identifiable information collected through any Google advertising product or analytics feature.
We take your privacy seriously and we will not combine any anonymised data with order information in future without providing clear notice of the intent to introduce this, in advance and with the User’s prior affirmative (i.e. opt-in) consent to that merger.
We do request personal information such as your name, your email address (if you opt to provide your personal email address). We need to collect this information during the purchase process to communicate with you and to deliver to you our products. You are under no obligation to provide any personal data if you don’t want to, so once this information is used we will delete it if you have chosen to opt out.
We also use personal information for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our web site, new services and special offers we think you will find valuable. If you choose to opt out of receiving any such communications from us, please let us know by email and we will respect your decision.
We also collect aggregate information from all web site visitors. This aggregate data is used to customise our web content to deliver a better experience for our users and will in no way personally identify you. We only get average anonymised statistics and do not disclose or share this data with third parties – except of course Google who are the ones who provide this data. The tracking information allows us to better understand the kind of people who come to the site and what content they’re consuming. This helps us to make better decisions about products, design and content.
All of this activity falls within the bounds of the Google Analytics Terms of Service.
Use of IP Address
An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers automatically identify your computer by its IP address. On occasions, we collect IP addresses for the purposes of system administration, to analyse aggregate information, and to audit the use of our site.
||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
We may also use anonymous identifiers which tracks users when ever they interact with our site. This may include the browser they are using and the operating system in use.
To provide website visitors the ability to prevent their data from being used by Google Analytics you can download an ‘opt-out’ tool from here
|Click here for an overview of privacy at Google|
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Use of clear GIFs
We may acquire information about individuals from other sources and add such information to our house files.
We will not publish, give, sell or rent your information to anyone, ever. However, we reserve the right to disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Our rights or property, other users, or anyone else who could be harmed by such activities. We also reserve the right to disclose user information when we believe in good faith that the law requires it.
Links to Other Sites / “Public” Areas
You should be aware that when you are on our web site, you could be directed to other sites that are beyond our control. There are links to other sites from our web site pages that take you outside our service. These other sites may send their own cookies to users, collect data or solicit personal information. The privacy policies of these other sites may significantly differ from that of us. We are not responsible for the privacy practices of any other sites and cannot guarantee the security of any of your personal information collected there.
Protecting the security of all personally-identifiable information associated with our guests is of the utmost concern to us. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take all reasonable steps to ensure the security of our users’ personal information and maintain their privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of such personal information.
We do not knowingly collect information from minors. If you are under 18, please do not provide any personal information to us.
Access to your own data
To be provided with a copy of your own personal data that we collect online and maintain in our database, and to contest and correct inaccuracies, or request that your personal data be deleted, please send an email and we will respond quickly. To unsubscribe from future mailouts, simply send us an email with “unsubscribe” as the subject, or use the unsubscribe link in each mailout, and we will take you off the list.
If you have any queries please contact us.